TiE Mumbai organises a webinar on Media & Entertainment -Next Fast Forward hosted by Ravikant Sabnavis (CEO, Innovative Oral Care) and four unique startups founders

Mumbai, March 30, 2022 (TGN): TiE Mumbai organized an interactive session on Media and Entertainment hosted by Ravikant Sabnavis (CEO, Innovative Oral Care) and four unique startups founders, Kavita Shenoy (Founder & CEO, Voiro), Paula McGlynn (CEO, Bharatiya Digital Party (BhaDiPa)), Gaurav Srivastav (Founder & Director, Firstkut) and Sumedh Chaudhry (Co-founder, NewsBytes & Cricketpedia). The participating Startups discussed their individual journey so far, adapting to changing consumer trends and opportunity mapping of future trends in Media and Entertainment sector.

“This webinar gave an interesting insight on how the way content is being consumed will change. With changing audience taste, there must be a balance between content creation and the viewer. The session also discussed aspects of being disruptive, evergreen and trending content, ways of monetizing digital content and how to handle concept rejections and barriers.” said Ravikant Sabnavis – Charter Member, TiE Mumbai &  CEO, Innovative Oral  Care 

Firstkut offers options to watch trailers of movies and OTT shows on their app and aids viewers in deciding what they want to watch. They are designed to help in the decision-making process of the viewer. After a viewer watches a trailer, they work to ensure that the viewer either buys tickets to the movie or visits the OTT platform to watch. Going forward the company intends to sell OTT content, by being a subscription and transaction-based platform.

NewsBytes leverages the power of AI to generate content across media formats using AI and the platform is used by more than 50 million users every month. Cricketpedia is “fantasy cricket meets AI” and lets users  create fantasy cricket teams based on the past performance of players. . The content creation of Newsbytes  is entirely automated and their ability to create content using technology has helped them scale their business.

Bharatiya Digital Party (BhaDiPa) is a content platform for young Marathi viewers that develops, produces and distributes OTT content that is truly unique much like their audience. They have been disrupting the regional landscape with their content. The main idea of this Startup was to create original IPs, shows and films in the Marathi language which can be monetized through advertising. They have also ventured into talent management, managing writers, directors and standup comedians. The company also provides content marketing solution to brands.

As the viewer is spoilt for choice so is the advertiser. Voiro was created after the founders recognized the diverse content choices offered to viewers have led to the complexities of driving revenue. It is a startup that builds monetization infrastructure for advertising-based businesses. They work with the monetization teams of multiple OTT provider companies, essentially simplifying work for media sales, finance and operation teams and making them more efficient.  They draw insights from revenue data, empowering teams to manage their risks and therefore build higher performing businesses. Ends 

#ParcosBeautyInfluencerAwards Parcos Beauty Influencer Awards 2022 gratifies 22 Influencers in India with ‘Elle Hall of Fame’ Award & Brand Partnerships.

Alaya F receiving Gen Z Beauty Icon of the Year from Biju Antony, Villoo Daji and Chandru R (Full designations - Villoo Daji - Group Marketing Head, Baccarose, Biju Antony, -  CEO & ED, Baccarose, Chandru R -  VP, Baccarose)

Special awardees - Yami Gautam - ‘Beauty Change Maker of the Year’ & Alaya Furniturewalla – ‘Gen Z Beauty Icon of the Year’

Graced by Shibani Dandekar- Akhtar and Sophie Choudry, the event witnessed the presence of over 80 nominees, jury members, celebrities, and influencers from the world of beauty, luxury and fashion in India.

Yami Gautam receiving Beauty Change Maker of the Year from Biju Antony, Villoo Daji and Chandru R (Full designations - Villoo Daji - Group Marketing Head, Baccarose, Biju Antony, -  CEO & ED, Baccarose, Chandru R -  VP, Baccarose)

• Announced a first-of-its-kind annual property – an influencer award ceremony that gratified 22 influencers for excellence across 4 lead categories.

• Overwhelming response with 700+ entries from beauty influencers across the country.

• Over 10,000 people voted from across the country.

• A stellar jury led by Narendra Kumar, Jatin Kampani, Clint Fernandes, Dr. Harshna Bijlani, Anees Muss, Kamna Malik, conducted a 3 stage evaluation process that included 1st shortlist, an independent analysis and finally consumer voting with advisory & audit firm - Ernst & Young.

• Winners are being inducted into the Parcos circle to tie up on long-term content partnerships and being given the opportunity to work with international giants in the world of beauty.

PBIA - Parcos Beauty Influencer Awards Brand Logo

Mumbai, 25 March, 2022 (TGN): Parcos, a leader in the Indian luxury beauty retail segment, has announced 22 winners of Parcos Beauty Influencer Awards 2022, at a glamorous awards night in Mumbai, in the presence of celebrities such as Shibani Dandekar – Akhtar and Sophie Choudry. The winners will be inducted into the ‘Elle Hall of Fame’ for Parcos Beauty Influencer Awards and be offered a brand partnership with Parcos. The associate partners of this event were Jimmy Choo Parfums, Shiseido, Carolina Herrera, and Chambor. Special awardees - Yami Gautam - ‘Beauty Change Maker of the Year’ & Alaya Furniturewalla – ‘Gen Z Beauty Icon of the Year’.

The selection process, audited by Ernst & Young, was judged by an esteemed Jury team comprising of established names in Fashion, Beauty, and Luxury in India. Post the initial shortlisting, the voting site was open for public voting till 20th March, which resulted in over 10,000 votes to date.

Parcos had partnered with Ernst & Young LLP as the 'Process Advisors' of the award. They had a defined three-stage evaluation process including due diligence of applications, evaluation of entries by an independent panel of experts, and presentation of finalists by an independent jury, ensuring fairness and transparency.

The jury comprised of eminent personalities from the industry who shared their version of the entire journey in the last 4 months:

Narendra Kumar, Ace Designer & Creative Director, Amazon Fashion, said, “This was the first-of-its-kind event, where we were overwhelmed by the kind of response from influencers across the country and across all age groups. I sincerely wish all winners a great journey ahead and thank Parcos for defining a new path for the beauty industry.”

Jatin Kampani, Ace Fashion Photographer, said, “Beauty, luxury and lifestyle industry has always been very competitive in its approach, and with more awards like these, I feel the industry will mature and bring in fresh perspectives, creating excellence in the Indian canvas of influencers.”

Clint Fernandes, Celebrity Make-up Artist, said, “Beauty, makeup and lifestyle have always attracted the best of talent and innovations. With new influencers joining the industry, we feel it’s an interesting step to help grow the ecosystem and nurture new-age influencers. We were amazed to see an extremely talented list of nominations and judging was an exciting journey.”

Dr. Harshna Bijlani, Celebrity Skin Expert, Medical Head, The Ageless Clinic, mentioned, “The journey of last few months has been magical. Just as beauty has the power to transform an individual, I think the world of influencers in this industry can help grow the industry and its people. We wish all the winners continued success & a great future ahead."

Anees Muss, Celebrity Hairstylist, said, “This delightful journey of judging the best in the industry has been phenomenal and I thoroughly enjoyed the process not only due to the relationship with Parcos Team, but also due to the plethora of talent, great content that I could witness- it’s just a tip of the iceberg for some budding talent. I thank Parcos for this judging role and wish every winner great success ahead.”

Kamna Malik, Director of Content & Editor, ELLE India, said, ”At Elle, we were only delighted to partner with Parcos in this journey that shall create a new journey identifying beauty advocates in the world of beauty, luxury, and lifestyle. Elle celebrates anything beautiful and thus is privileged to be a part of this association.”

Gratification –

The winners will be inducted into the ‘Elle Hall Of Fame’ and be offered an opportunity to work with Parcos for a brand partnership and be part of masterclasses, workshops, and mentorship programs. They will also receive incredible media coverage, which would include a campaign where winners will feature in The Elle Hall of Fame.

There are 22 awards divided into 4 categories: Best in Class, Emerging Influencers, Platform & Category Influencers, and Creative Influencers.

Biju Antony, CEO & Executive Director, Baccarose Perfumes and Beauty Products Pvt Ltd said, "Parcos Beauty Influencer Awards has clearly crafted a journey of its own since the last few months of the announcement. Whether the initial entries, the jury shortlist, or the public voting; at each stage, we have received a great response from the beauty influencer community in India helping us reinstate the faith in the veracity, usefulness and mere establishment of such awards that can help youngsters of today create a journey of their own in their loved industry. We are inspired and are happy to receive this affection in the first year, and thus give a platform to all 22 winners of beauty and lifestyle influencers.”

Villoo Daji, Group Marketing Head, Baccarose Perfumes and Beauty Products Pvt. Ltd., said, “Parcos Beauty Influencer Awards has pioneered and grown Luxury Beauty influencers to recognize the authentic yet realistic definition of beauty as per the need of the new-age customers in India. With beauty, luxury, and lifestyle dominating the Influencer category in India, we at Parcos, are happy to be the catalysts for new-age beauty gurus amongst the millennials and generation Z.

Our aim, at Parcos, is to support this community of influencers that empowers our brands. We will develop this through collaborations, curations, and community building. The Parcos Beauty Influencer Awards 2022 is a step towards this, and we congratulate all 22 winners, thank all our judges for their time and inputs and most importantly, thank our partners and associate sponsors for helping us showcase an evening to celebrate beauty in India.”

About Parcos

Established in 2004, Parcos has been synonymous with luxury, prestige, and authentic beauty products. To deliver a holistic omnichannel experience to its consumers, Parcos recently launched Parcos.com, its online shopping destination for luxury fragrances, beauty, and wellness products. www.parcos.com

Parcos has always worked very closely with influencers in India to nurture international partnerships, showcasing brands such as the SHISEIDO GROUP, L'OREAL, PUIG, COTY, INTERPARFUMS & many others. This pioneering step by Parcos will nurture talent, provide a platform to the rising community of beauty and lifestyle influencers in India and provide them exposure to international brands within the Parcos family.

Alternative food-based health and food tech startup Bhookha Haathi attracts investment from US-based venture fund

Ms. Kusum Bhandari and Mr. Abhimanyu Rishi Founders Bhookha Haathi

National, 24^th March 2022 (TGN): In a significant boost to alternative food-based health and food tech startups, BhookhaHaathi Hospitality Private Limited (Bhookha Haathi), one of India’s fastest-growing startups in this space, announced fund-raising of an undisclosed amount of equity capital from Zera Ventures LLP - an Indian subsidiary of a USA-based Venture Fund. Investment banker Intellectual Investments & Financial Services Pvt. Ltd. was instrumental in this deal that valued the B2B2C nutraceutical-tech startup Bhookha Haathi at over USD 1.8 million.

Abhimanyu Rishi, Co-Founder, Bhookha Haathi, said, “We are proud and privileged that the first-of-its-kind alternative foods-based health and food tech startup Bhookha Haathi has attracted funds from marquee American investors at such an early stage of its evolution. Bhookha Haathi will utilize the funds raised from the US venture fund towards capex, business expansion and new product launch. Bhookha Haathi plans to raise another round of funding in the next few months to scale up its offerings across the country and internationally. Our vision for 2030 is to disrupt the nutraceutical industry by introducing The Price Pack Architecture (PPA) for masses at an affordable cost.”

Kusum Bhandari, Co-Founder, Bhookha Haathi, said, “The deal is testimony to Bhookha Haathi’s expertise and vision to redefine the billion-dollar nutraceutical industry in India by creating products and packaging solutions for masses. The Price Pack Architecture (PPA) of Bhookha Haathi’s alternative health foods developed with wholesome and natural ingredients, helps consumers eschew nutrient-less mass products for a healthier lifestyle. We are India’s first AI-powered food-tech platform with various proprietary products and solutions under the nutraceutical umbrella having 10 trademarks and 4 patents.”

Operational since 2017, Bhookha Haathi is India’s first alternative foods & health-based nutraceutical-tech company. It focuses on nutraceutical products for a healthy diet. Its product range includes 100% Natural Dry-Fruit & Nut based Refreshers, Caffeine-Free Chickpea Coffee and Infused Raw & Wild Honey for the masses wanting to have premium products at affordable costs. Bhookha Haathi Replace takes its consumers one step closer to a healthier diet by offering them nutritious, wholesome and tasty choices as an alternative to the nutrient-deficient ingredients in their daily diet.

Bhookha Haathi is pioneering the way with its proprietary range of dry fruits, nuts & herbs-based healthy refreshers that not only boost energy, help in getting rid of harmful & unhealthy chewing habits but also work well as digestives @Rs. 2 only. Being 100% natural, it is the healthiest replacement available in the Indian market for products like gutkha, pan masala and other mouth fresheners that are either harmful and/or full of additives, preservatives and added sugar.

Another proprietary product from Bhookha Haathi’s portfolio is their caffeine-free Chickpea Filter Coffee which not only tastes great but is also more energy-dense than regular caffeinated coffee and has naturally occurring benefits from chickpeas such as improving digestion and functions of the nervous system, managing blood pressure and diabetes. Being naturally rich in fiber, potassium, iron, magnesium, selenium & calcium, it is also safe to consume during pregnancy and lactation. It is packed with antioxidants that are linked to reduced risk of ailments of all kinds, and it is a great alternative to caffeinated coffee that may not be suitable for everyone. Moreover, it is 100% natural, vegan, healthy and contains no additives or preservatives.

Their products cater to B2B2C clients which includes various distributors, wholesalers, modern trade outlets, Paan shops, consumers, health enthusiasts, etc.Ends

London School of Trends is open for Admissions for online course in the field of Fashion and Design

MUMBAI, 24 MARCH, 2022 (TGN): London School of Trends has announced admissions for online course in the field of Fashion and Design. They are accepting admissions of students across the globe for their virtual classrooms for a variety of fashion and design courses.

Students have the coveted opportunity to explore amongst a selection of Fashion and Design career options with classroom style online courses offered by London School of Trends. These are vocational training courses to enable students to begin their journey in the world of Fashion and Design. These courses are accepting admissions of students, past qualification no bar and most importantly allows anyone who is 18+ years of age to get the online learning experience from anywhere.

London School of Trends is the only institute accredited by the British Accreditation Council for over 10 years. Students will get a practical insight into new concepts with video lectures, assignments, live student support, in-house student networks and placements cells offered by the institute.

Some of the key courses offered by London School of Trends are Business of Fashion, Digital Transformation in Fashion, Luxury Brand Management, Interior Styling etc. These courses assist students in achieving their goals, develop the necessary skills with in-depth learning taught by renowned professors and artists from the industry in addition to earning the student an industry- recognized certificate.

Moreover, students can also apply for London Summer School which is a one month long on-campus programme welcoming students all over the world to enroll in courses revolving around art, design, fashion, interiors communication and experience studying abroad. The fees for this course covers flight tickets, airport pick & drop, accommodation, all meals, travel within London + course fees, sightseeing, portfolio photo shoot and more.Ends

LST Online Courses: https://www.lst.ac/e-learning/

LST On-Campus Summer Courses: https://www.lst.ac/one-month-course/

About London School of Trends: is a BAC (British Accreditation Council) accredited premier design institution, offering an international Fashion & Interior Design curriculum curated and taught by globally renowned academics and industry leaders.

Founded in the United Kingdom, with over two decades of rich experience in the industry, today we boast a truly global presence with campuses in London, New York, Los Angeles and New Delhi. Through their global associations, they are giving students the opportunity to work and showcase during London Fashion Week, New York Fashion Week, Paris Fashion Week, Dubai Fashion Week, Dubai Design Week and Decorex International – the world’s largest interior design exhibition. These partnerships have been initiated with the aim of giving their students the international exposure that other design schools fail to deliver. In India, they have developed collaborations with the likes of India Kids Fashion Week, Junior’s Fashion Week, Pernia’s Pop-up Show, India Couture Lifestyle Fashion Week, Bridal Asia and Sorbet Soiree.

MSRvantage Leverages Blockchain to Transform the Logistics Industry

Mumbai, 10 March 2022 (TGN): Globally, there is an increasing demand for supply chain and logistics solutions. Due to insufficient visibility of a product's origin, asset mishandling, limited transparency, and authentication and security concerns, the global supply chain business face various challenges.

MSRvantage comes up with AI-enabled blockchain solutions which is the future of the logistics industry. The start-up, was founded by MSRcosmos. It provides AI-enabled blockchain solutions such as anti-counterfeit management, intelligent supply chain solutions through improved traceability, asset digitization, and reward deployment, among others. It is all set to fundamentally transform the logistics industry by leveraging Artificial Intelligence and blockchain to overcome the myriad of challenges faced by the industry, like supply chain management, maintenance of documents, and coordinating the management of vehicles at multiple places. 

MSRvantage’s Blockchain technology has the capacity to overcome all these challenges as it offers transparent and reliable data that can assist shippers in transitioning from reacting to market changes to controlling transportation costs and outcomes proactively and effectively. Shippers can establish a revolutionary strategy for their firm by introducing greater transparency into fuel and freight expenses. 

MSRvantage also offers exceptionally efficient Supply Chain Management giving the seller greater control over the manufacturing of the product from beginning to end.

Geolocation tracking is an unquestionable necessity for operating automobiles in the logistics industry as it ensures reliability. MSRvantage fulfils this requirement by utilizing blockchain for coordinating the management of vehicles at multiple places as ELDs can communicate a stream of driver behaviour and route data to a blockchain. Combining this information with traffic and weather data provides carriers and shippers with a tool for improving routing. 

MSRvantage also ensures supply chain transparency, which is one of the utmost priorities of the logistics industry. Blockchain also ensures that quality standards are met, providing greater control over logistics.

Mr. SivaGopal M, Founder & Chairman at MSRvantage said, “Sustainability is emerging as one of the top priorities of all industries, and this includes the logistics industry as well. MSRvantage can help save significant amounts of energy, reducing carbon emissions, without sacrificing profits and industry development, by making the supply chain more transparent and efficient with services like smart contracts, tracing solutions, asset digitization, incentives, and loyalty programmes. This is why it is a matter of time before the entire industry adopts Blockchain technology, as sustainability will become increasingly important in the future.”

MSRvantage's Blockchain, as a digital ledger, can help to reduce energy consumption by creating a database that can store vehicle information to aid in the selection of the proper fuel for the right vehicle. Furthermore, Blockchain and the Internet of Things may be utilised for vehicle-to-vehicle communication, allowing freight vehicles to communicate as a platoon, enhancing safety and fuel efficiency.

What the logistics industry requires above all else is security, which MSRvantage can provide as their blockchain is built on the concept of secure "blocks", which are temporally maintained versions of the document that are linked to prior blocks. As a result, they are extremely secure and impossible to counterfeit. This is significant because as data storage moves to the cloud, there is a pressing need to protect cloud data and applications. Failure to manage cloud access exposes organizations to major IT risks, such as giving users excessive privileges or, worse, leaving cloud storage repositories open and accessible to anybody. Employee inventory theft, particularly at distribution centres, continues to be a major concern to supply chains. Because blockchain provides a good authentication route with verification, no one can tamper with the data.

Another issue that businesses face is the difficulty to dispute high accessorial rates. Carriers are invoicing accessorial such as residential, liftgate, and inside deliveries more than ever before, which can make audits a frustrating and time-consuming procedure. MSRvantage’s blockchain can assist the logistics industry in the resolution of freight transportation disputes. Disputes are unavoidable in cargo shipping. This can occur if the products are misplaced or arrive late. Disputes are difficult to resolve and might persist for weeks before they are resolved.

By implementing MSRvantage's blockchain into its supply chain, the logistics sector stands to reap a plethora of benefits. The combination of lower costs, more efficiency, and increased security make blockchain an excellent fit for the logistics business. The need for AI-enabled Blockchain will continue to rise as the logistics sector acknowledges this, and MSRvantage will be at the forefront of meeting it.Ends