Imagine Marketing (boAt) ranks among the top 5 global wearable companies

 

NATIONAL, 22nd SEPTEMBER, 2022 (TGN): Imagine Marketing, the parent company of boAt has been ranked 5^th in the world as per the leading market research and advisory firm International Data Corporation (IDC) Worldwide Quarterly Wearable Device Tracker Q2CY2022. In addition, Imagine Marketing continues to retain pole position in the overall wearables category in India for the third consecutive year (CY20, CY21, CY22 YTD) as per IDC India Monthly Wearable Device Tracker, August 2022. The brand has a wide portfolio of well-designed, indigenized, and distinctive lifestyle-oriented products offered at attractive prices.

Imagine Marketing leads the TWS category with 40% plus market share in July 2022. The phenomenal growth is due to the reasons such as availability, affordability, better features and functionalities like ANC, innovative designs, and low-latency mode for gaming. Watch-based wearables also tend to be the fastest-growing category for Imagine Marketing showing strong momentum with >145% growth over the last year (H12021 v/s H12022). In addition to the affordability, features such as Bluetooth calling, bigger screen sizes, and AMOLED displays are attracting both first-time users and upgraders. 

On the global recognition, Aman Gupta, Co-founder & CMO, boAt said, “Design, innovation, and customer centricity are core to our business. The success of our brand can be credited to our agility, fast innovation cycle, and constant listening to our boAtheads. We are humbled, overwhelmed with the confidence and support entrusted by customers over the years. It is a moment of pride for all Indians as it validates the growing acceptance of home-grown brands globally. With the support of our Govt., we will aim to become a global lifestyle brand. We at boAt understand the requirement of millennials and will continue doing what we do best to serve the community of boAtheads. "

Since the first quarter of the Financial Year 2022, many boAt products within the Rockerz, Bassheads, and Airdopes product ranges, as well as within the accessories (including cables and power banks) are being manufactured in India. boAt Bassheads 100, Bassheads 192, Bassheads 225, Rockerz 255 Pro, Rockerz 235v2, Airdopes 131, Airdopes 101, Airdopes 441, power banks, charging cables, and power bricks are among the current products available under boAt's "Make in India" initiative.